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The first thing you need to know about YSE is how to pronounce it: It's wise. As in, "use YSE(ly)." The second thing to know is that it's founded by model, actress, and entrepreneur Molly Sims, and much more than you might expect from a celebrity skincare line. 

As Molly states on the brand website, "a wise woman ([her] mom, Dorothy) once said: beautiful skin is when you feel your best." That inspired the multi-hyphenate, after years of struggling to find the right skin care routine for her, to finally "put down the concealer and start living."

Tired of saying "no" to anything and everything that might irritate her complexion —  and missing out on family time in the process — Molly decided to stop devoting so much time to cover-up treatments. Instead, she went to work finding a lasting one.

The result? YSE Beauty, which the founder calls her "holy grail skincare routine." Designed as a "routine that delivers genuine, bare-faced beauty," Molly hopes that it helps women who may have struggled as long as she had to find what works for her (and with fewer resources to do it).

Below, you can learn more about the skin-transforming beauty brand — and maybe even find your next favorite product in the process.

This "plush, creamy and weightless" moisturizer is ideal for for "tired and dehydrated skin." Here's how it works: "Microalgae rebalances the skin's microbiome," while licorice root extract "targets dark spots and visibly brightens," and crowd-favorite Squalane "hydrates and soothes."

YSE says you just might "watch the darkness fade away" from your "stubborn spots" with their "trifecta of tranexamic acid, niacinamide, and licorice root extract." The treatment is designed to "melt seamlessly into your skin" as it targets "dark spots and hyperpigmentation." The brand says add it to your routine to help reveal a "bright, even and radiant complexion."

The serum "that does it all" is "great for those struggling with dark spots," as it's in tended to "brightens, smooth, and even your skin tone." It's made with three forms of "stabilized" Vitamin C, as well as niacinamide, squalane and hyaluronic acid.

This hybrid cleanser encourages you to "go ahead and bare it all" — on your face, at least. It includes "antioxidants and plant-based oils to dissolve buildup and impurities," leaving you with a "seriously soft [and] hydrated" complexion that won't feel "dry or tight."

YSE says that it just takes one swipe of their universal highlighter stick to get you looking "sunlit." It includes "skin-loving ingredients" that include acai, hazelnut, pomegranate, and avocado oil, made to deliver a "dewy, buildable glow" at any time.

Summer might be in the name, but it's a primer for all seasons. The brand says that this can be worn solo "as the last step in your skincare routine" and "under makeup to prevent sun spots, reduce appearance of dark spots, and lend a natural glow" to your look alike. Plus? It's for "all skin types and tones." 

The brand raves that this luxe body oil "deeply nourishes to deliver a silky-smooth, shimmery glow while delicately scenting the skin." It's "rich" in moisturizing and calming ingredients for the skin for an "effortless glow" year-round.

From the brand: "Your skincare classic without the hangover. This clinically proven serum is a powerhouse cocktail of Retinol, Niacinamide and Omega Fatty Acids to visibly improve skin texture and tone for a brighter, more youthful appearance. irritation not included."

This cheekily named product comes by its title honestly; according to the brand, it's an exfoliator that's actually healthy for you to go back to again. The "leave-on exfoliant" combines glycolic acid, PHAs and ectoin to :retexturize, brighten and refresh" your complexion for "optimum skin renewal." Swoon.

For more from celebrity skincare, check out CaraGala from RHOC star Gina Kirschenheiter.