MADISON, Wis. (AP) — In a closely watched First Amendment rights case, a former University of Wisconsin campus chancellor who was fired after making pornographic films with his wife prepared to argue Friday for keeping his tenured teaching position even as he faces removal for unethical behavior.

Joe Gow, who had served as chancellor of UW-La Crosse for nearly 17 years, hoped to convince a personnel committee of the University of Wisconsin Board of Regents to recommend he be allowed to retain tenure and return to teaching communications courses.

Gow has been on paid leave from his faculty position since the regents fired him as chancellor in 2023, shortly after university leaders became aware of the videos that were posted on pornographic websites.

A UW-La Crosse faculty committee unanimously recommended in July that Gow lose his faculty position, saying he exploited his position to generate more interest and revenue from the videos. University attorneys plan to argue Friday that he should lose his tenured teaching position because he harmed the university’s reputation and interfered with its mission.

Gow has established he is unable to recognize his own poor judgment, university attorneys argued in filings ahead of the hearing.

“This alone creates a serious risk to the University should Gow continue in his position. Further, the University’s reputation has been harmed and the harm will undoubtedly be worsened if Gow is returned to the classroom,” the attorneys said.

The regents personnel committee was to discuss the case behind closed doors after taking testimony Friday. Its recommendation, also secret, will then be taken up at a meeting of the full Board of Regents as soon as next week.

The case has garnered national attention both for the salaciousness of a high-profile university official making pornographic movies and publicly talking about it and the questions it raises about free speech rights.

Gow argued that his videos and two e-books he and his wife Carmen have published about their experiences in adult films are protected by the First Amendment.

“It is utterly inconsistent with the First Amendment and the Board of Regents’ own profession of fidelity to the philosophy of free expression on a college campus to terminate or even punish speech that is legal and that does not cause a serious harm to the university’s mission,” Gow’s attorney, Mark Leitner, argued in a filing ahead of the hearing.

The school is pushing to fire Gow for unethical conduct, insubordination for refusing to cooperate with an investigation and violating computer policies. The UW-La Crosse employee handbook requires faculty to “exhibit a level of behavior supporting the university mission.”

Gow has maintained that he and his wife produced the pornographic materials on their own time. He insists the videos and the books never mentioned UW-La Crosse or his role at the university.

However, Gow was criticized in 2018 for inviting porn actor Nina Hartley to speak on campus. She was paid $5,000 out of student fees to appear. He developed the idea of bringing her to campus after shooting a pornographic video with her, the university said.

Gow and his wife’s e-books were written under pseudonyms: “Monogamy with Benefits: How Porn Enriches Our Relationship” and “Married with Benefits — Our Real-Life Adult Industry Adventures.” But they also star in a YouTube channel called “Sexy Healthy Cooking” in which the couple cooks meals with porn actors.

Gow’s hope to return to teaching in the classroom is opposed by his department chair, Linda Dickmeyer. She said that because Gow has not taught for 20 years, he would be assigned general education courses, but she opposes allowing him to return to teaching in any role.